
Five years ago with disjointed reception, jittery voice and poor picture quality, video conferencing was as much as gimmick as a viable business tool. Developments in the hardware mean reception is now more HDTV than CCTV but advances in networking are where the real differences have been made.
Video Conferencing has come of age and is one of the fastest growing technology areas of the market. The productivity benefits to businesses are evident; the number of meetings people need to travel to is considerably reduced - and everyone who has spent time in motorway queues knows how much time this can save. Face to face communication has been proven to be far more effective with people remaining more attentive on video calls than on audio calls. It provides more personal interaction between the callers helping to enhance and build business relationships whilst eliminating time wasted on travel.
For resellers of video conferencing hardware and software the main development in recent years is the move away from ISDN transmission to IP networked delivery. IP convergence offers many cost and functional consolidation benefits and video conferencing dovetails with this technology. Whilst the introduction of IP conferencing has offered resellers the opportunity to extend their portfolio of services (by integrating the network into the solution) it also places Video Conferencing specialists with questions of whether the network in question has adequate bandwidth - an area they don't have expertise in.
Lack of knowledge as well as concerns over security, quality of delivery and the high cost of bandwidth have hindered take-up of installations. Early installs of video conferencing used the public internet which opened up their network to potential security breaches as well as reducing the delivery quality - there being no way to control quality of service (QoS) over the public internet. Without QoS which enabled priorities to be set on the network there was no way ensuring consistent quality delivery. In order to be able to prioritise traffic businesses were forced to using more expensive access technologies which pushed up the cost of bandwidth.
NetServices ability to provide QoS on all access technologies (including the BT IPStream network) has led to us being the partner of choice for a number of video conferencing specialists. We offer behind the scenes support to those specialising in video conferencing allowing them to provide enhanced services to their customers. NetServices are unique in our ability to be able to set priorities even on the cheapest of access technologies the IPStream DSL network. Because we can set precedences across our own network NetServices can provide more cost-effective bandwidth than other providers making sure the overall video conferencing solution 'cost-in' for the customer - ultimately making the Video Conferencing specialist more competitive in their market place.
For more information on QoS, download our whitepaper.
For technology companies specialising in video conferencing NetServices can advise and provide solutions to